Why is double-sided printing almost the same price as single-sided?

When printing offset litho we often print both sides at the same time in a production method known as ‘work and turn’. This means we use the same number of plates, set-ups and paper to print a two-sided item as a one-sided item – the only extra cost is the additional time on the printing press. However, this is not true of digital printing, where the cost per copy almost doubles for two-sided printing. Our sophisticated quotation software at Fulprint works out the cheapest way for both single sided and double sided – just ask us for some comparison prices.